1. Brief
Using work generated from the Publishing Platform Brief 02, we should create a group project presented as a Volume of outcomes.
2. Team work distribution
After the first group meeting, after discussion, everyone assigned positions according to their respective areas of expertise. The specific work content is distributed as follows：
Dylan: BRAND DESIGNER/STRATEGIST “Personal web link”
Do graphic and visual design work. Font design, poster design, logo design. And assist with other visual tasks.
Ann: CREATIVE DIRECTOR“Personal web link”
Control the overall plan of the team, be responsible for the overall planning of time, and coordinate the work content of the team members. And web design and graphic design.
Ruolin: WEB/ CODING DESIGNER/ SPACE ORGANISER“Personal web link”
Responsible for web design, video production and other coding related technical work. To bring functionality to the design form/space.
Kong: SOCIAL MEDIA / MARKETING/ COPYWRITER
Responsible for the marketing of the finished product display, and write the plan. In addition, we will compile and typeset relevant texts such as meeting minutes and report pages.
After discussion, we formed the team’s name-“dark” based on the initials of the team members’ names. Interestingly, “dark” fits the colour tone of the song The mercy seat.
3. Thinking collision
First of all, make sure that our user group is the audience, fans and people who want to know this type of music to show and promote the song The mercy seat
Everyone in the team put forward their own ideas, and after integration, a preliminary plan was established.
After the discussion, we decided to re-edit and mix the song The mercy seat, and re-mix and edit everyone’s work according to the rhythm of the song.
4. Thinking iteration
After discussing with tutor, we found that while mixing works, we also need to preserve the integrity of their respective works. Therefore, on the basis of the original remix video, we incorporate an interactive website to display our respective works. And to promote on the streaming media platform.
Icon design (Dylan) “Click to view process details”
The logo is inspired by the elements in the song, with dripping blood to form the theme of the icon, and incorporates the name of the team
Marketing plan (Kong)
5. Achievements display
Remix veido: The mix shows the results of everyone’s project two, and the dynamic music can attract attention.
Webpage: A complete display of everyone’s work results and some work processes, audiences can interact and communicate with us on the website
6. Marketing plan (Kong)
I plan to promote the work of the team members and the results of the team’s remixed works on the following two streaming media platforms. The details of the promotion results can be viewed by clicking on the image link below.
TIK TOK
7. Minutes of the meeting
During the whole project, I compiled very detailed meeting minutes. This can to a large extent help us to advance the project and review the exchange process in an orderly manner.
8. Personal Statement
Based on the entire teamwork process, I wrote a personal statement. It includes the specific process of some of the work I have completed, and some of my experience.
You can click here to view the full content | Personal statement
9. Initial feedback
After the work of the group members was released on the streaming media platform, some preliminary promotion was carried out. Received positive feedback from Andy on the ins platform